Tim Cook attacked todays Keynote head-on with a few words about encryption and the security of Apple products. “We have a responsibility to help you protect your data and protect your privacy. We owe it to our customers and we owe it to our country. This is an issue that impacts all of us and we will not shrink from this responsibility. ” insisted an inspiring Tim Cook on the eve of the court hearing which will determine whether Apple must surrender to the request of the FBI.
Cook swiftly handed the stage over to Lisa Jackson, Apple Vice President of Environment, Policy and Social Initiatives, who promoted Apples recycling and reuse policies, including a robot called Liam.
The Keynote was clearly intended to remind Americans of Apples contributions to society as Jeff Williams took the stage to talk about HealthKit and introduce CareKit.
The first new product to be introduced was unsurprisingly the iPhone SE. A new 4” iPhone with huge internal upgrades on top of the new 12MP camera and TouchID home button.
Underneath the rather familiar hood there is a 64-bit A9 chip, a M9 co-processor, Touch ID, faster LTE and WiFi chips, Bluetooth 4.2, a 12 MP camera, 63MP Panoramiques, 4K video, an NFC chip for Apple Pay and much more.
Offered in 4 colours, the iPhone SE will be available to order as of the 24 March with delivery planned for the 31st. Unfortunately the smallest capacity model remains at 16GB costing £359 with the 64GB model available for £439.
Models and pricing available at [http://www.apple.com/uk/shop/buy-iphone/iphone-se]
iPad Pro 9,7
Keynotes are becoming more predictable each year so again it came as no surprise to see the newest member of the iPad Pro family; the iPad Pro 9,7.
This new model borrowed heavily from its older brother, you will find the same A9X chip, M9 co-processor and 4 speaker surround sound.
Apple, however, included some much welcomed features such as the True Tone screen which adjusts the colour temperature and brightness of the screen in accordance to the environment, a 12MP camera and storage options of up to 256GB including a 32GB WiFi only model.
The iPad will be compatible with the Pencil and have the same low latency as with the larger model. The iPad Pro 9,7 will be available to order on the 24th along with the iPhone SE starting from £499.
View the available configurations here: [http://www.apple.com/uk/shop/buy-ipad/ipad-pro]
Beside the new iPhone SE and the iPad 9,7”, Apple announced a new woven nylon Watch band alongside a plethora of new colours for the Sports Band.
The woven nylon band will initially be available in blue, orange, pink and black but I would imagine that later in the year more colours will become available.
A Space Grey version of the Milanese Loops band and new blue and red leather colours were also among the lineup.
Take a look at all the possibilities with Apple’s interactive gallery [http://www.apple.com/uk/watch/gallery]
Like many others, I have been beta testing iOS 9.3 for quite a while now so it came as no surprise to me but many of you will be able to download and install the update as of today.
New features included Night Shift, enabling the screen light temperature to be changed according to a schedule or sunset/sunrise and a TouchID setting to secure the Notes application.
Learn more about the iOS 9.3 update: [http://www.apple.com/uk/ios/updates/]
Not to much to be said for the TV besides folder support and iCloud Photo Library.