Apple Keynote Summary

Yesterdays Apple Keynote “Hey Siri” event lasted over 2 hours and was full of new products, so lets summarise.


Apple today announced the iPhone 6S and iPhone 6S Plus and it looks a lot like the iPhone 6. Anyway here is a quick break down of what’s new and what’s improved in the new iPhones in addition to the new rose gold iPhone.

IPhone 6S Rose Gold

3D Touch

The iPhone 6S introduces 3D Touch which is actually a lot like Force Touch on the Apple Watch. The iPhone senses how much pressure is applied to the display in order to perform different actions.

Peek and Pop let you glimpse at content and then act on it should you decide to without opening it. For example a light press on a link would show a pop up preview of a site while a harder press would Pop you into Safari.

Apple also added a Taptic engine to the iPhone giving real time feedback through subtle taps.

New Hardware

As would be expected, Apple have also updated the hardware in the iPhone 6S, swapping out the A8 present in the iPhone 6 for the A9.

The third generation 64 bit A9 chip brings a new level of performance and efficiency to iPhone 6s boasting a 70% faster CPU and 90% faster GPU.

The iPhone 6S A9

The only other noticeable difference on the inside of the iPhone is the improved LTE and Wifi speeds capable of up to 300Mbps over LTE Advanced and 800Mbps over WiFi.

iSight Camera

An improved iSight camera coupled with a new sensor takes amazing 12MP photos with more precise colours and no trade off with image quality.

Did I forget to mention 4K video ? The iPhone can record video with more than 8 millions pixels which is four times more than full HD.

iPhone iSight

The front facing FaceTime camera has been improved to take 5MP photos with better lighting, using your iPhones screen as an ambient flash.

iPhone Update Program

Additionally Apple have introduced the new iPhone Update program, initially only in the US, allowing customers to pay a monthly fee and receive a new iPhone every year…. Count me in!

The new iPhone will be available to preorder on the 12 September and in store on the 25 September starting at £539 for the 6S and £619 for the 6S Plus.

iPad Pro

The iPad Pro is the same iPad that we all know, improved with a 12.9 inch diagonal retina display and nearly twice the speed of the iPad Air 2.

The new 12.9 inch iPad Pro


The reason Apple chose a 12.9 inch display is that the height of the iPad Air is the same as the width of the iPad Pro meaning that apps can be open side by side for multitasking while keeping the same aspect ratio.

With 5.6 million pixels the iPad Pro features the highest‑resolution Retina display of any iOS device with a resolution of 2732×2048, 78% larger than the iPad Air.


As is the case with the iPhone, iPad Pro has also had its internals updated, replacing the A8X chip with a third generation 64 bit A9X chip. The A9X CPU is 1.8x faster than the A8X and has an amazing 360x faster GPU, making the iPad Pro 22x faster than the original iPad.

Even with the improved CPU and GPU the iPad Pro does not compromise on battery life, enduring up to 10 hours of usage.

Although there are still no forward facing speakers, the iPad Pro has 4 smart speakers. Whether you hold the iPad Pro in portrait or landscape mode the top speakers will prioritize high frequencies while the bottom speakers will be dedicated to low frequencies.


I would be surprised if you haven’t already heard of the Apple Pencil, a new stylus designed to complement the iPad Pro. The Apple Pencil is pressure sensitive allowing thick and thin lines to be drawn as well as shading on the iPad’s display.

The Apple Pencil, a new stylus.

And something we’ve all been waiting for a long time, the new Smart Keyboard. Apple have effectively built a keyboard into the Smart Cover.

The Smart Keyboard for iPad Pro

​The iPad Pro will be available in November ready for Christmas between $799 and $1,079. I am slightly disappointed that only the most expensive model has cellular capabilities.

The Apple Pencil and Smart Keyboard will also be available in November for $99 and $169 respectively.

Apple TV

Apple TV is the product i’m personally most excited about this year, and for a couple of good reasons. Apple have developed a new OS for the Apple TV called tvOS which comes with an Apple Store, Siri and a Bluetooth remote.


tvOS was designed by Apple to improve the browsing experience on the Apple TV and I believe they have cracked it. They have included an App Store which adds a whole new dimension to the TV such as games, shopping and PiP with live stats.

New Interface on Apple TV tvOS

Siri Remote

The new Siri Remote is a dream come true, if it lives up to the Keynote demo ! You can talk to the TV as you would a normal person in order to find films, filter searches, look up actors while still watching and loads more… you can check out all the features on the Apple Site.

The new remote also includes a track pad as you would find on a Macbook to swipe, track or even click your way through the menus.

The Apple TV Siri Remote

Oh and it’s Bluetooth.

Apple Watch

I won’t go back over the features of WatchOS 2 as we saw them before in June, and the biggest announcement yesterday in the Apple Watch category was the Apple Watch Hermes.

Apple have teamed up with Hermes to offer a new premium iteration of the Apple Watch, with a premium price. The Hermes watch comes with a new leather double tour strap.

New Straps + Colours

Something else we have all been waiting for is new straps for the Apple Watch which does take personalization to the next level but I don’t think anyone had predicted new Apple Watch colours.

Apple Watch Bands

Apple unexpectedly announced two new Apple Watch Sport finishes; Rose Gold and Gold for the same price as the original finishes. It would have been nice if they offered to trade in the original finish for a new finish with a small premium.

The new Apple Watch finishes are available immediately along with the new band colours at the Apple Store Online.

So there we have it for the September 09 Apple Keynote. If you spot any mistakes just give me a shout below in the comments section or on twitter. Also let me know if you enjoyed the article and SHARE it on all social networks. See you soon on !


Peter Fields

My name is Peter, I currently live in the UK but love to travel with my wife Claire. This blog is my journey through life with Technology.

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